Home Page
Tuesday February 28th 2017

Japan Counterculture: The Soushoku Danshi

Japan Counterculture: The Soushoku Danshi

Page 1 2





For every dominant tribe or sphere of influence, there is an esoteric and complicated counterpart. These subcultures exist in a fine balance; each one defining and evolving in opposition to the other. In America, when babies boomed with crew cuts and letter jackets were standard, a tribe emerged that preferred long hair and free love; psychedelic threads to letter jackets. These cultural intricacies have not disappeared. In Japan many men are shunning traditional values and embracing the lifestyle of the soushoku danshi: grass-eating men.

Japan’s rapid growth during the 1980’s spawned a generation of career-men, who spent big money on status-flaunting items and adopted a traditionally ‘macho’ ethos. After the Asian financial crisis of the 1990’s, Japan has seen a steady decline in this salary-man consumer. Increasingly, men are turning to a lifestyle that is less aggressive and more domestic. These men comprise around sixty percent of Japanese males in their twenties and thirties; they are the soushoku danshi, the grass-eating men.

Soushoku Danshi

The emerging sub-tribe of grass-grass eaters is becoming less a reaction to the macho man, and more a norm for men in their twenties and thirties. These men shop and wear women’s clothes, prefer to stay indoors with a close circle of friends and interact with many women in a platonic way. Their seeming lack of sex drive is the most outright difference from the macho-man of the eighties, but they have many other characteristics which distinctly separate them from their more ‘manly’ counterparts. Many prefer to split bills and some are so non-aggressive towards women as to seem uninterested. Although the gay community certainly plays its part among the grass-eaters, the large majority are heterosexual. They are set apart because of their sensitivity and possession of typically ‘feminine’ traits. In a country renowned for its metrosexual men, the grass-eaters are unique in that they are becoming increasingly mainstream; they are no longer a cultural minority.

Hate It or Love It

Grass-eating men are self-described as being non-aggressive, sensitive, tight with money, and generally not interested in sex. Social scientists posit that these characteristics arose during the financial downturn of the nineties; others say it is a natural progression emerging globally in male sub-cultures. Some wonder whether this change in Japan’s collective male psyche is a symptom of arrested development, while others point out that even the dark-suited salary-men are changing their ideas about masculinity and women. Either way, there are haters and lovers.

...Continue reading>>




Suggest an article

Page 1 2



Share Email Print Feedback RSS Top of Page


NOTE: Shave Magazine accepts no responsibility whatsoever for the content of comments made by users or any of the repercussions that may arise from such comments.


Disclaimer:All articles on Shave Magazine are expressly for entertainment and/or educational purposes only. The findings and opinionsof authors expressed herein are those of the author and do not necessarilystate or reflect those of Shave Magazine. The information provided in anyspecialty section are only for generalreading. They should not be used for diagnosing or treating a healthproblems, disease or otherwise. No information in Shave Magazine should beused as a substitute for professional care. Shave Magazine assumes noresponsibility for how this material is used. Note that as someinformation changes, it may become out of date.

You need a budget whether you make thousands or hundreds of thousands of dollars a year. So make a budget and stick with it.

Do you have debt?

Of course, but no more than average
Just a little
None at all

You got questions, we got answers