Product Spotlight: Blank Label
Do you have a favourite dress shirt? Something that just screams you? How about a shirt that you have designed, from fabric to collar and is as unique as you are? No? Well, there is no better time than now to become your own designer and join the co-creation trend - it just became as simple as logging onto the internet. The concept is simple. Custom tailored shirts, designed by you, at affordable prices. You start with a basic men's shirt and you end up with a product that you created, tailored to your taste -- your shirt, made by you, just for you and in true modern fashion.
Just over a year ago, custom shirt retailer Blank Label launched, allowing you to customize a hand-stitched shirt, choose the fabrics, and pick the style, color, collar, shoulder, cuff, pockets and buttons. They even offer a custom fit guarantee; if you are not completely satisfied with your custom fit dress shirt they will take it back and try again--free of charge. Best of all, you don't have to go down to see a tailor, in fact you don't need to leave your couch. You get the entire customized experience through an easy-to-use website or via their design-it-yourself dress shirt app.
Tailor made clothing and customized designs may not sound very innovative but when you start looking at what Danny Wong, and his co-founder Fan Bi, did for apparel you quickly see that their approach really is - and we are not the only ones who think so. For their forward thinking and ability to "flip customization on its head and revolutionize the way people [are] shopping," StartupNation picked Blank Label as 2010's Most Innovative business. They're "looking to change the way men shop, become their own designers, reject mass-produced product and get something individually made, that they designed themselves," says Wong. "We're pushing the concept of co-creation - making consumers their own designers and bridging the gap between consumer and manufacturer." With prices starting from only $45, it's hard not to call it a deal.
To learn more or to create your own, check out www.blank-label.com
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